Behind the Evodia Design-Edith Rewa

Vitality: At what age did you realise illustration was your passion? Was it inherited or organic? 

Edith: Illustration was always a hobby but it probably became a more serious pursuit in my last year of high school. The enjoyment I get from drawing developed pretty organically from growing up in an environment where the natural world was highly appreciated.

V: Your appreciation of Australian botanicals originates from your childhood. Tell us about the bushland and native garden that surrounded you. What is your fondest memory?

E: We grew up on a 20-acre plot consisting of my parent’s native garden, paddock and bush. It was a pretty dreamy childhood spent chasing chooks in gumboots, making cubbies in the “secret garden” and collecting little natural bits and bobs to display in my room.

V: What is it about the Blue Mountains that stirred your desire to permanently relocate? 

E: The Blue Mountains is a pretty special place! For me, I love the ability to live 10 minutes’ walk from a train line into the city but also still have the quiet, space and beauty of living in a spectacular natural setting. There is a lovely sense of community up here and a constant cycle of new plants to discover and draw.

V: Your appreciation of Australian botanicals originates from your childhood. Tell us about the bushland and native garden that surrounded you. What is your fondest memory?

E: We grew up on a 20-acre plot consisting of my parent’s native garden, paddock and bush. It was a pretty dreamy childhood spent chasing chooks in gumboots, making cubbies in the “secret garden” and collecting little natural bits and bobs to display in my room.

V: What is it about the Blue Mountains that stirred your desire to permanently relocate? 

E: The Blue Mountains is a pretty special place! For me, I love the ability to live 10 minutes’ walk from a train line into the city but also still have the quiet, space and beauty of living in a spectacular natural setting. There is a lovely sense of community up here and a constant cycle of new plants to discover and draw.

V: Your work is often inspired from the flora and fauna you collect. Is there a specific find that’s had the most impact on your illustrations? 

E: Ooh! That might have to be the waratah or the Sturt's Desert Pea. Seeing a waratah growing wild in the bush up in Blackheath was a moment that brought me back here many times to draw before I moved here. Also seeing the Sturt’s Desert Pea for the first time in real life has inspired a series of trips to discover some of Australia's more arid native flora.

V: Your illustrations are beautifully intricate. How long does the process take from conception through to print? 

E: My process can really fluctuate depending on the subject matter and place – I often do quite quick pencil sketches in the field and then work on the finer pen details back in my studio. It can be very time consuming to draw a new plant for the first time as I have to learn how it all works and sits together but the second time is often a lot speedier.

V: You’ve recently collaborated with Evodia to redesign the packaging across the range. Which elements of the brand resonated most with you? 

E: Evodia is Australian made and owned – it is great to work with a local team. Evodia also uses botanicals in their range of products, which made us a good match.

V: When redesigning Evodia’s packaging, what was the thought process? Is there a concept or story behind each illustration?

E: I worked very closely with graphic designer Jessie Stanley and the Evodia team, taking creative direction from them and working through each fragrance until we arrived at a whole range of designs that fit the Evodia brief. We tried to highlight the main botanical element of each fragrance via illustration, scale, color, placement and flowing pattern layouts.

V: You completed eight illustrations in total for Evodia. Is there one that’s closest to your heart?

 E: The Lavender would have to be a personal favourite. This is a fragrance and a plant I associate fondly with childhood memories. We had it planted along the fence of our veggie garden and there always seemed to be a sprig drying around the house. I enjoyed illustrating the fine little flower heads and I think the lavender motifs flowed very naturally into an allover pattern.

By | 2017-08-31T10:32:38+00:00 August 31st, 2017|

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