When Power Super Foods joined Vitality in 2016, it brought with it a strong 'for-purpose' brand dedicated to sharing their profits with a wide variety of organizations.
- Environmental and animal welfare organizations like Rain-forest Rescue, Sea Shepherd, Friends of the Koala, Garden Fleet, Australian Orangutan Project, Wildlife Asia, Las Gaviotas Ecovillage, Get Bear Smart Society, Frontline Film Foundation and Australian Seabird Rescue
- Organizations in support of Tibet like Schechen Tibetan Orphan School, Gyuto House Monks, Australian Tibetan Council and the Dalai Lama Foundation.
- Child and gender equality organizations like Plan International's Because I am a Girl campaign, Assist A Sista and the Lorna Jane Initiative
- And many others including ASSISI Disaster Aid, Navdanya Food Sovereignty, Gene Ethics, Mothers Milk Bank, Australian Goodwill Bicycles and Wellowater