Our Brands 2017-12-20T08:54:33+00:00

Cancer Council Sunscreen

Cancer Council sunscreen is Australia's number 1 sunscreen brand, providing Australians with reliable and trustworthy sun protection for over 14 years.

Sales of all Cancer Council sunscreens help fund cancer research, patient support and education.

Cancer Council sunscreen is well-recognised within the market, having won many accolades:

  • Australia's "Most Trusted" Sunscreen Brand for two consecutive years – 2016 and 2017 – in the Reader's Digest Most Trusted Brand Awards.
  • Trip Advisor "Traveller's Choice" for three years running: 2014-2016.
  • Choice found Cancer Council sunscreen was among the few sunscreens on the Australian market to meet its SPF50+ claims.

With a vast range of high-quality, broad spectrum sunscreens tested to stringent Australian standards, Cancer Council sunscreen offers a product to suit various lifestyles and preferences.

The range includes:

  • Everyday SPF30
  • Ultra SPF50+
  • Active SPF50+
  • Kids SPF50+
  • Sport SPF50+
  • Watersport SPF50+

Learn More @Cancer Council


Faithful to its long Australian heritage, Evodia is inspired by idyllic Australian destinations, beautiful memories and fragrant botanicals and fruits.

The range of fragrance, bath and body care products is enrobed in attractive packaging, adorned with artwork by Australian Botanical Artist Edith Rewa. Its aesthetic lends itself beautifully to any contemporary home.

Attracting an enduring loyalty since the 1970s, Evodia was acquired by Vitality in 2016. We took steps to improve the formulations with quality, nourishing ingredients; modernized the packaging and added new fragrances to the collection.

The range includes:

Body Mist, Fragrance Roll On, Soap, Hand & Body Wash, Hand & Body Lotion, Hand Cream and Body Butter.

Products are available across six fragrance collections:

  • Whitsunday Coconut & Lime
  • Byron Bay Frangipani
  • Adelaide Hills Jasmine
  • Tasmanian Lavender
  • Victoria Rose
  • Australian Bush Lemon Myrtle

The range also include EpZen Bath Salts in Indulge, Uplift and Escape varieties.

Learn more @Evodia


The intelligent consumer's choice for smart sun protection, UV-iQ is an innovative range of SPF50+ facial sun protection products made with scientifically-proven ingredients to offer multiple skincare benefits.

Formulated purposely to protect and enhance various skin types under specific environmental conditions, UV-iQ is endorsed by Cancer Council Australia.

The range includes: 

Anti-Pollution Facial Sunscreen Milk or Lotion

  • Anti-Pollution Facial Sunscreen Milk Normal – Oily
  • Anti-Pollution Facial Sunscreen Lotion Normal – Dry

Hydrating Facial Sunscreen Milk or Lotion

  • Hydrating Facial Sunscreen Milk Normal – Oily
  • Hydrating Facial Sunscreen Milk Normal – Oily with sheer tint
  • Hydrating Facial Sunscreen Lotion Normal – Dry
  • Hydrating Facial Sunscreen Lotion Normal – Dry with sheer tint

Learn More @UV-IQ

Power Super Foods

Vitality Brands acquired this successful superfoods brand in 2016. The range of 100 per cent Australian-owned, organic, low GI, gluten-free, functional foods fits perfectly in our portfolio.

A premier source of quality, functional foods since 2001, Power Super Foods continues to be reputed as a health foods innovator.

The brand is also respected for making positive social change to communities and environments around the world through its Planetary Promise program, and by partnering with farming communities, ensuring mutually-beneficial outcomes.

The specially-selected superfoods in the range are traditional, ancient sources of nourishment and well being, sourced in, or as near as possible to their provenances using traditional harvesting methods. This ensures their goodness, and the environments in which they thrive, are uncompromised.

 The range includes:

  • Cacao Powder, Cacao Nibs and Cacao Crunch products
  • Maca Powder and Maca Smoothie
  • Goji Berries and Goji Blend
  • Acai Powder
  • Golden Berries
  • Maqui Powder
  • Chia Seeds
  • Nori, Dulse and Wakame Seaweed products
  • Coconut Sugar ​
  • Booster Blends smoothie mixes

Learn More @PowerSuperFoods

Well Naturally

Well Naturally has provided health-conscious Australians with better-for-you snack foods for 13 years. Made with premium ingredients and no added sugar, the Well Naturally range gives consumers the freedom to enjoy delicious snacks minus the guilt. Well Naturally today sweetens its products with stevia – a natural, plant-based ingredient with no calories and no impact on blood sugar levels. Stevia delivers the sweetness of sugar without the negative health impact.

The range includes:

  • No Sugar Added Chocolate in Milk and Dark varieties
  • No Sugar Added Superfood Bars
  • ​No Sugar Added Low Carb Bars

Learn More @Well Naturally