EpZen Launches Project Reconnect
Posted 11th February, 2021
How do you keep calm and carry on? One way to look after your mental wellbeing is to practice self-care: doing something that makes you feel good. Whether that’s visiting the beach to surf or swim in the soothing salt water, stretching your cares away in a yoga class, pouring your attention into a creative project, or talking to a counsellor, the intention is to shift your perspective, lift your mood and make you feel happier.
EpZen is an Australian owned and made brand dedicated to promoting the wellbeing of Australians through its Magnesium aromatherapy body care range. EpZen provides a simple, affordable solution to encourage mental wellbeing through mindfulness and physical wellbeing through the benefits of magnesium and essential oils.
But we want to do more.
At EpZen, we believe strongly in the importance of creating time to reconnect to calm, especially following the turmoil of the Covid19 pandemic. With 86% of Australians reporting feeling stressed over the past 12 months and mental health issues like depression and anxiety being so prevalent in our country, we feel committed to helping restore balance.
We’re achieving this through EpZen Project Reconnect: a program directly supporting those who champion wellbeing in their local communities.
How it works
Project Reconnect works with a range of trusted wellbeing mentors: people practicing in various wellbeing industries including health and fitness, mental health, creative education and many more.
Project Reconnect provides monetary grants directly to these mentors, enabling them to easily extend their services to help more and more Australians foster their own mental wellbeing.
We’re launching the project with two inspiring mentors from Surfing Victoria: Monica Fleming and Jordie Campbell. Monica works with women and girls, teaching them to surf and stand-up paddleboard (SUP) while Jordie runs surfing and SUP lessons with Indigenous youth.
Both Monica and Jordie are embarking on a roadshow throughout Victoria over January 2021, aimed at introducing more people to the wellbeing benefits of surfing and SUP. Project Reconnect will help fund this initiative.
“We are really excited to give participants across the state the opportunity to disconnect from their stressors in life and get in touch with nature and physical activity through out programs. There’s something very unique the way bodies of water have the ability to give people calm.”
Monica Fleming, Program Development Coordinator, Surfing Victoria
“Partnering with EpZen has really allowed our January programs to expand on what we can deliver across the state of Victoria meaning a greater number of Indigenous community members are able to participate in Surfing and Stand Up Paddle boarding. As an organisation, it’s really important for us to align with others that share the same values as EpZen does to ensure the best possible experience for everyone involved.”
Jordie Campbell, Indigenous Aquatics Manager, Surfing Victoria
As Project Reconnect progresses, it will support the work of a range of mentors from various fields, all of whom are helping Australians reconnect to calm in different ways.
“We believe that ‘reconnecting’ means different things to different people,” says project spokesperson Maria Grice. “Whatever activity we feel helps people reconnect to themselves, their community, their passion, and gives them a sense of mindfulness, peace and happiness will be considered.”
The EpZen team will also inspire others to prioritise their mental wellbeing by sharing the stories of the mentors’ work, along with the stories of those they’ve helped, across its media channels.
Sales of all EpZen products will fund this important initiative. So, in purchasing EpZen, you’re not only contributing to your own wellbeing, you’ll also be helping others in your local community do just the same.
To follow the progress of Project Reconnect and learn more about EpZen, please visit: epzen.com.au
To learn more about Surfing Victoria, visit surfingvic.com
Project Reconnect is backed by EpZen parent company Vitality Brands. As an organisation with a long heritage of leaving a positive social legacy, Vitality is focused on supporting important causes through sales of its wellbeing brands. This is encapsulated in the Vitality promise:
We will offer products that help people feel healthier and happier. Whilst doing this, we will behave ethically, respect the planet, and share our profits to leave a positive social legacy.
In 2020, Vitality was proud to make the GoodCompany Top 30 Best Workplaces to Give Back 2020 list in recognition of its social impact initiatives.
“We have always known that Vitality is a great place to work and this is in part due to our commitment to creating a positive social legacy together,” says Vitality Brands Social Impact Manager Hayley Wright. “The addition of Project Reconnect to our Social Impact program is another way Vitality is influencing lives in positive ways. We look forward to sharing our progress.”