Our Story. So Far…
Vitality was founded with one openly declared Purpose: to build a company of both sustainable financial value and positive social worth.
Today, we employ over 50 like-minded people, and together, we have grown to become the No.1 brand in the large Australian sun protection market, and have developed an exciting and growing presence in the emerging topical magnesium and vegan body care markets. We sell our brands in over 20 countries in Asia, the Middle East and Europe. Whilst doing this, we work hard to ‘walk the talk’ regarding ethical and sustainable business practices and have developed many social impact initiatives that have proudly benefited a wide array of community and environmental causes.
Our common Purpose is embraced by many highly professional and warm-hearted people who breathe truth into our Vitality Promise:
We will offer products that make people feel healthier and happier. Whilst doing this, we will act ethically, respect the planet and share our profits to leave a positive social legacy.
Our Purpose and our Promise are our guiding lights and are there to remind us all about what we are striving to achieve together: to influence peoples’ lives in positive ways.
Business core focus: Commercial & Business
Business core focus: People & Culture