Our Strategic Pillars

In addition to WHAT we do (create great wellness brands and products that positively influence lives), we also believe strongly in HOW we go about doing it. Our Purpose, Promise and Values provide us with the vision to inspire us and are strongly embedded into our culture.
Our performance is guided by four strategic pillars:


All Vitality people are committed to helping the company deliver sustainable financial value as this ensures a successful future for all of us.


All Vitality people want to improve our skills so we can develop both professionally and personally, whilst also helping the business deliver on its’ strategic goals.


All Vitality people understand that we achieve better outcomes when we work collaboratively.


All Vitality people love making a meaningful difference in the way we do business and sharing our profits to help influence people’s lives in positive ways.