Empowerment through Sport with Surfing Victoria

Posted 1st June, 2020

As a company that seeks to influence lives in positive ways, Vitality has been a proud supporting partner of Surfing Victoria for over 12 years, supplying Cancer Council sunscreen products to all Surfing Victoria events and programs.

In recent times, and with the enthusiasm of our Director Ian Jarman, we have broadened our commitment to Surfing Victoria through our Social Impact Fund, V3.

“Over the years, I have strongly believed and consistently seen the many positive outcomes that sport can generate – whether it be for people, the community or the environment,” states Ian. “By expanding our support for Surfing Victoria, we know we can offer easy access to healthy, safe and fun activities that are connected to our great outdoors to empower a diverse range of young Australians.”

Surfing Victoria is driven by its Vision – to enrich Victorian communities through surfing – and by its Mission of being at the forefront of surfing innovation by – building innovative programs that produce the best and happiest surfers at all levels, while using surfing as a tool for positive community and social impact.

Surfing Vic’s boasts an impressive list of annual activities and social programs that includes the staging of the Rip Curl Pro at Bells Beach (the oldest and biggest men’s and women’s professional surf competition in the world) hosting recreational stand-up paddle-boarding programs on Victoria’s coastline and inland lakes and rivers, through to hosting numerous Junior and Open State and National Championship surfing programs and titles (such as the Woorrangalook Victorian Koori Surfing Titles) as well as offering free lifesaving CPR and Board Rescue Education Courses and co-ordinating online surf coaching lessons.

Vitality, through the V3 initiative, proudly supports and encourages Surfing Victoria to expand its stand-up paddleboarding (SUP) program for indigenous youth across Victoria.  SUP’s aim is to teach communities to be safe around the ocean using positive role models in a culturally safe inclusive environment.

Jordie Campbell, Surfing Victoria’s Indigenous Aquatics Manager, reflects on the power of SUP: “Over the course of the program, you can really see a massive change within a lot of the participants. Their trust in our programs grows as the program progresses, and this trust really empowers them to open up and enjoy being in the ocean in a fun, culturally safe way.”

“We have built trust within the Victorian Indigenous Community over the last 20 years and over that time we have shown commitment to the Communities and built programs to suit their individual needs. We have grown together and helped shape Surfing Victoria into a culturally safe place for all Indigenous people.”

Each Summer Surf Season closes in May with the staging of the Australian Indigenous Surfing Titles on the sacred grounds of the Wadawurrung Country in Torquay, Victoria.  The Welcome to Country and Smoking Ceremony is presented by Corrina Eccles, a Wadawurrung Traditional Owner.

“It’s great to have the opportunity to host such an important event that brings together Indigenous people from across Australia and the Torres Strait Islands,” says Jordie. “This unique event allows us to celebrate and express our indigenous surfing culture and talent.”

Surfing Victoria’s impressive history and international reputation for staging world class events is further strengthened by its proven environmental focus.  This can clearly be demonstrated by its commitments for low waste and plastic free Rip Curl Pro that has seen its highest rate of recycling and compostables on record at the last event.

“We are always striving to do leave our event locations better than we found them,” says Liam Robertson, Marketing & Communications Manager.

Ian Jarman at 2019 Australian Indigenous Surfing Titles

“Each year we continue our efforts to reduce onsite plastics and divert waste from landfill. We have worked together with all our food vendors and partners to collectively increase the diversion rate away from landfill to 73%. We have plenty of work still to do but we are stoked that the public, vendors and our partners have all put in extra effort over the past 3 years.”

To learn more about Surfing Victoria, visit: surfingvic.com

The Vitality team learn to surf with Surfing Victoria

A morning of stand up paddleboarding with Surfing Victoria


As an organisation with a long heritage of leaving a positive social legacy, Vitality is focused on supporting important causes through our Social Impact fund, V3. This is encapsulated in the Vitality promise:

We will offer products that help people feel healthier and happier. Whilst doing this, we will behave ethically, respect the planet, and share our profits to leave a positive social legacy.


In 2020, Vitality was proud to make the GoodCompany Top 30 Best Workplaces to Give Back 2020 list in recognition of its social impact initiatives.  




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