The Story. So Far.
I was a corporate "road warrior", Regional President for Asia Pacific for a billion-dollar multi-national food company, I suffered one of your more classic "burn-outs". I was overweight, disconnected from home and chained to the job which took me away overseas from Sunday night to Saturday morning.
I was forced to make the biggest choice of my first 40 years: give away the money and prestige of a high profile job, or give away my home, family, health and my sanity. I chose to give away the former.
At about the same time, my friend and corporate financier, Richard Meyrick, suffered a near fatal heart attack – aged 38.
He had no choice.
As a result of these experiences, and the period of reflection following them, we chose to get together to form Vitality Brands, a good-for-you "wellness" products company that promoted the benefits of a healthy lifestyle.
A few years later, our third Director, Ian Jarman partnered Richard and I. Ian brought his legal and human resourcing proficiency to Vitality.
Today, Vitality employees 80 like-minded Tribe members. Together we are moving the business forward in many wonderful ways. We are working to build our exciting portfolio of health, skincare and lifestyle brands that help people feel healthier and happier, thereby influencing their lives in a positive way. Whilst doing this, we are behaving ethically, respecting the planet and sharing our profits to leave a positive social legacy.
We aim to build great Brands. We also feel strongly about how we go about doing this, and as such we consider our Values of equal importance as our Brands. Our Values help define who we are, and our approach to our business.
Vitality people always do the right thing.
Vitality people know that together, we're better.
Vitality people go the extra yard.
Vitality people have a voice, and use it courageously and constructively.
Our Values have also been in place since the company was founded, and help guide us as to how we treat each other and everyone with whom we do business. At Vitality Brands, it is not only what we do; it's how we do it that is equally important.
To build a company of both sustainable financial value and positive social worth. In place since the company was founded, our common Purpose helps give meaning to why we do what we do.
We will offer products that help people feel healthier and happier. Whilst doing this, we will behave ethically, respect the planet, and share our profits to leave a positive social legacy. Vitality – Influencing lives in positive ways.
Our Promise helps define what we do and the positive legacy we hope to leave whilst doing it.
We will offer products that help people feel healthier and happier. Whilst doing this, we will behave ethically and respect the planet. We will share our profits to leave a positive social legacy.
"Growth is never by mere chance; it is the result of forces working together."
“The only strategy that is guaranteed to fail is not taking risks.”
“Motivation is the catalyzing ingredient for every successful innovation.”
“Everyone wants to live on top of the mountain, but all the happiness and growth occurs while you're climbing it.”