Vitality is now a partner of REDcycle

Posted 1st December, 2019

At Vitality, we are working to ensure appropriate end-of-life avenues for all packaging and waste we produce through our products, within our supply chain and in our office. We do this through our membership of the Australian Packaging Covenant Organisation (APCO), which is helping us improve the sustainability attributes of our packaging, as well as by proudly supporting the REDcycle program as a program partner.

REDcycle is an innovative recycling solution for “scrunchable” plastic packaging through a national network of retail drop off points.

Through the program, you can recycle a range of soft plastic packaging including:

To find a REDcycle bin, you can use the store locator at

Which Vitality products qualify for REDcycle? EpZen magnesium bath crystals bags and Magnesium Power magnesium chloride flakes bags.

To learn more about REDcycle, visit



As an organisation with a long heritage of leaving a positive social legacy, Vitality is focused on supporting important causes through sales of its wellbeing brands. This is encapsulated in the Vitality promise:

We will offer products that help people feel healthier and happier. Whilst doing this, we will behave ethically, respect the planet, and share our profits to leave a positive social legacy.


In 2020, Vitality was proud to make the GoodCompany Top 30 Best Workplaces to Give Back 2020 list in recognition of its social impact initiatives.  




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