About Us 2020-02-05T12:06:05+00:00

Welcome to Vitality Brands

Vitality Brands is an Australian owned and operated company dedicated to developing products that help people feel healthier and happier, influencing their lives in a positive way.

Managing Director James Wright founded Vitality Brands in 2003, inspired to live a healthier life and help others do the same.

Since this time, Vitality Brands has thrived. We are now a team of 75 passionate, vibrant individuals with complementary professional skills and aligned personal values.

We are proudly the number one brand in the Australian sun protection market, a leader in the Australian healthier choice, sugar free foods market, the pioneer and leader in the domestic super foods market, and have an exciting and growing presence in the Australian-sourced bath, body and fragrance markets. We now sell our brands worldwide in over 20 countries in Asia, the Middle East and Europe.

As we do business, we consistently behave ethically, respect the planet and share our profits to leave a positive social legacy.

Vitality – influencing lives in positive ways.

 Vitality Directors

James Wright
James WrightFounder and Managing Director
Business core focus: Sales, Marketing & Innovation
Richard Meyrick
Richard MeyrickExecutive Director
Business core focus: Commercial & Business Development
Ian Jarman
Ian JarmanDirector
Business core focus: People & Culture