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  • About Us
    • Our Story
    • How we do things
  • Social Impact
  • Our Brands
    • Cancer Council Sunscreen
    • Epzen
  • Find Us
  • Contact Us

Our Commitment

Our shared vision for a better world starts with us. We strive to create positive change for people and the planet by holding ourselves accountable for every choice we make. We’re building a brand of the future – one that’s always striving for better.

Community
Community
Practices
Practices
Environment
Environment
Profit-Sharing
Profit-Sharing
Inclusive Recruitment
Inclusive Recruitment
Ethical Sourcing
Ethical Sourcing
Reducing Carbon Footprint
Reducing Carbon Footprint
Minimising Waste
Minimising Waste
Profit-Sharing
Profit-Sharing
Inclusive Recruitment
Inclusive Recruitment
Ethical Sourcing
Ethical Sourcing
Reducing Carbon Footprint
Reducing Carbon Footprint
Minimising Waste
Minimising Waste

Our Goals & Achievements

30M

Goal
In community contributions by 2026
$23M Contributed

85%

Goal
Annual team engagement score
80% achieved

100%

Achievement
Maintain annual audits on all supplier operational practices
100% achieved

100%

Goal
Carbon neutral by 2027
50% achieved

90%

Goal
Packaging componentry to be recyclable or reusable by 2026
60% achieved

Our Initiatives

Seabin Project
Donated to the Seabin Project

The Seabin Project develops upstream solutions for waterways adjacent to high population areas, such as marinas, ports and public waterways.

The Happy Box Project
Contributing to the Happy Box Project

Empowering Aboriginal and Torres Strait Islander women through alleviating the barriers of accessing basic needs.

Forest Lot
We purchased a forest lot

from a strategic supplier to earn carbon credits aiding our carbon footprint

SeaToSource
#SeaToSource

Volunteering with Conservation Volunteers Australia, beach clean-up.

People.  

People.  

People.  

People.  

People.  

People.  

People.  

People.  

People.  

People.  

People.  

People.  

We're better together

Common passions and a shared purpose drive our community. We know that with effective teamwork, any goal is possible.

At Vitality Brands, our measure of success comes from collaboration. We prize working together, rather than simply working more. We believe that fun is good for business, that respect is paramount and that accountability is the foundation of every great workplace.

We're all for sharing

To date, we’ve contributed over $20 million to local communities and social impact projects. These partnerships passionately inspire our team and are integral to our shared purpose.

The Vitality ‘Take a Break’ from MND program

Established in 2010, this program has helped improve the lives of Australian people and families living with Motor Neurone Disease (MND) by providing grants to spend on anything they consider important to their own, short term, wellbeing.

18-year partnership with Cancer Council Australia

For the last 18 years, Vitality has partnered with Cancer Council Australia and has now contributed over $23 million to CCA Charity, helping to fund research and care for Australian cancer patients and their families.

Giving back made simple with i=change

Epzen has partnered with i=change to give back to humanitarian projects through every online sale. The power lies in the hands of epzen customers; Shop as usual. Checkout. Choose where your donation goes. The projects epzen supports are: Clean our seas ad harbours, Protect a woman and Support a child to recover.

Surfing Victoria Indigenous SUP program

The Indigenous Stand Up Paddle Boarding (SUP) program is an introduction to surfing program run for indigenous youth across Victoria by Surfing Victoria. The program promotes skills, water safety and healthy habits underpinned by strong Aboriginal community leadership.

Practices 

Practices 

Practices 

Practices 

Practices 

Practices 

Practices 

Practices 

Practices 

Practices 

Practices 

Practices 

We take sourcing seriously

Like you, we have high standards. From ingredients to packaging, we source with stringent standards and the highest level of regard and responsibility for all involved, balancing profits and purpose. Not only is it the right thing to do, it’s the right way to do business.

This includes ensuring the highest standards of ethical sourcing and product stewardship across all brands from our ingredients to packaging, along with a strong focus on energy reduction, carbon offsetting and waste minimisation.

environment  

environment  

environment  

environment  

environment  

environment  

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We're plant positive

We’re building a better future. So from supplier to shelf, we’re protecting the planet by committing to the use of sustainable ingredients.

epzen edit: It’s what’s inside that counts

What we put into our products: clean, naturally-good-for-you ingredients. What we leave out: the shady stuff. Because there are some ingredients that just don’t belong in products, or on our skin. For starters, we don’t use parabens, PEGs, sulphates and synthetic fragrances. And we get bonus points for being cruelty free, vegan, Australian made and owned. We wouldn’t have it any other way.

We like it sustainable

It’s not just what’s inside that counts – we’ve got high standards for our product packaging too. We’re committed to a collection of initiatives and forward-thinking bodies that prioritise sustainability in packaging too.

APCO

Since 2014, we’ve been working closely with the nation’s most respected packaging sustainability advisory body, the Australian Packaging Covenant Organisation, to help keep as much packaging waste out of landfill as possible. Read more on our progress here.

ARL Labelling

We have committed to rolling out the Australasian recycling label onto all our packaging. An on-pack initiative of Planet Ark, it seeks to reduce confusion about recycling. The initiative provides clear information to consumers on how to recycle each component of the packaging.

REDCycle

We are a proud program partner of REDCycle, Australia’s most innovative recycling solution for soft plastic packaging. The Initiative allows consumers to return their soft plastic packaging and plastic bags to their nearest drop-off location, found via the REDCycle store locator.

Please see REDCycle website for weekly updates.

 

Reducing our carbon footprint

As our most important environmental initiative to date, we have partnered with the Carbon Reduction Institute, Australia’s most reliable and experienced carbon consulting company, to ensure credibility, transparency and guaranteed carbon reductions and offsets.

*Vitality Brands has been certified LowCO2 by the Carbon Reduction Institute (certification #LC385) as of 25 October 2019 under the NoCO2 Program and is in compliance with Program requirements and contractual obligations.

Vitality is proudly now certified 100%
Low CO2*
Vitality is also a proud participant in TAKE2, Victoria’s Climate Action Pledge.
Our Brands
  • Cancer Council Sunscreen
  • Epzen
Get in Touch
  • info@vitalitybrands.com

We respectfully acknowledge the Wurundjeri Woi Wurrung people as are the Traditional Owners of the land on which Vitality Brands offices are located. We pay our respect to their Elders past, present and emerging.

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