Enduring partnership with Cancer Council Australia

The Cancer Council of Australia is the leading cancer charity in Australia with the mission of leading a cohesive approach to reduce the impact of cancer. Today, there are more than 1.1 million Australians who are either living with cancer of who have survived a diagnosis. To learn more about the Cancer Council, visit cancer.org.au

Vitality has partnered with the Cancer Council of Australia for over 14 years delivering over $12 million through the sale of Vitality products.

Bringing positivity to people’s lives has always been a focus for Vitality Brands.

The Vitality Social Impact Fund called V3 is dedicated to creating partnerships that create real and meaningful impact so that we can influence lives in positive ways.

“V3 arose as we looked to expand our contribution to and relationship with our communities. Vitality has always been passionate about a number of causes and organisations but V3 allows us to grow and multiply that impact.” - James Wright, Managing Director.

The Vitality ‘Take a Break’ from Motor Neurone Disease (MND) program

The ‘Take a Break’ from MND program was initiated by Vitality to focus on improving the quality of life for those living with this disease. Based on the premise of ‘until there’s a cure, there’s care,’ ‘Take a Break’ empowers Counsellors from the MND Associations in Victoria, Tasmania and South Australia to offer MND sufferers and their families a $500 grant to spend on something they consider important to their wellbeing.

Since 2010, Take a Break has assisted more than 500 families and won a Victorian Government Disability Sector Award in 2014.

African Kids in Need (AKIN) Bakari Micro-Loans Program (Kenya)

AKIN was founded in 2007 after the sudden closure of an orphanage in Nairobi, Kenya, which left hundreds of orphaned and abandoned children displaced. Since that time, AKIN has funded every one of these children through primary, secondary and often tertiary level schooling so that they be given the opportunity to achieve their full potential.

Nairobi born Managing Director, James Wright, has personally partnered with AKIN for the last six years and has since implemented a micro-loans program called Bakari (Swahili for ‘shows great promise’) for those AKIN graduates who wish to start their own businesses. He has financed 8 loans and conducts monthly business mentorship meetings with each loan recipient via Skype.

Baan Nokkamin Foster Home Sponsorship Program (Thailand)

Baan Nokkamin is a foundation dedicated to supporting and educating orphaned, drug addicted and/or homeless children through a network of foster homes in Thailand. Executive Director, Richard Meyrick, personally supports Baan Nokkamin foster children and the operations of the organisation. Having children of his own and a father who grew up and forged a life without his parents, he particularly values putting his own time and effort into providing opportunities to these children who have had a difficult early stage of their lives.

Surfing Victoria Stand Up Paddle Board Program

Director, Ian Jarman, has always believed in the positive outcomes that sport generates. His passion project with Surfing Victoria empowers and promotes health, social inclusion and sustainability through sport by offering a diverse range of Australian communities’ access to new surfing activities.

Surfing Victoria has initiated numerous health and environmental initiatives to which their ‘Stand Up’ program is one example that provides an entry-level introduction to surfing for indigenous youth across Victoria.

Our Tribe

The Vitality Tribe also fundraises for a range of causes close to their heart. Some recent causes include The Smith Family, The Big Issue, You Have a Friend, It Takes a Town, Mukuru Clean Stoves and Solemen Bali.