2003

Born of the passion of three friends, Vitality Brands first began in Melbourne, Victoria with a humble goal – to make a difference.

2004

The first ever sugar-free chocolate brand, Well Naturally, arrives in grocery stores.

2005

We joined forces with Cancer Council Australia to grow their impact in sun protection.

2008

Cancer Council Australia sun care significantly expands distribution, joining the shelves of Coles, Woolworths and Chemist Warehouse.

2010

Launched the Take A Break Program with Motor Neurone Disease Victoria, to support sufferers.

2014

Vitality Brands celebrates its tenth anniversary, boasting 60+ employees and presence in many markets.

2015

Australia’s no. 1 sugar-free chocolate, Well Naturally, lands in NZ.

2017

Acquired Power Super Foods, a premium 100% organic and local premium superfood brand.

2017

Acquired carbon-neutral, vegan and cruelty-free beauty brand, Evodia Australia.

2018

Cancer Council Australia becomes the number one suncare brand in the country.

2018

Vitality’s role as the official supplier of sunscreen to Surfing Victoria is extended to include the Indigenous Surfing Program.

2019

Became a certified Low CO2 business.

2020

After a long focus on health food stores, epzen enters mass market retail. 

2020

Vitality Brands sells the food portion of the business.

2021

Cancer Council sunscreens are awarded Most Trusted sunscreen by Readers Digest for the 6th time.

2022

Expanded epzen into a modern self-care brand, successfully growing the personal care category.

2023

The best place to start! These easy-to-follow 4-step skin routines let you try the range at home for 4-8 weeks so you can see how the products work with your skin over a complete skin cycle.

What's now, what's next
WHAT'S
NOW WHAT'S
NEXT
$850K

Contributed over $850,000 to our social impact partners and projects since 2003

$16M

Since 2003, our contributions to the Cancer Council have exceeded $16 million, with no signs of slowing down. These contributions help to support patient care, finance vital research, and provide essential education.

Continue to initiate and support positive Social Impact opportunities in line with our Purpose

15

As a company, we’ve entered 15 different international markets, with our eyes firmly on more.