Born of the passion of three friends, Vitality Brands first began in Melbourne, Victoria with a humble goal – to make a difference.

The first ever sugar-free chocolate brand, Well Naturally, arrives in grocery stores.

We joined forces with Cancer Council Australia to grow their impact in sun protection.

Cancer Council Australia sun care significantly expands distribution, joining the shelves of Coles, Woolworths and Chemist Warehouse.

Launched the Take A Break Program with Motor Neurone Disease Victoria, to support sufferers.

Vitality Brands celebrates its tenth anniversary, boasting 60+ employees and presence in many markets.

Australia’s no. 1 sugar-free chocolate, Well Naturally, lands in NZ.

Acquired Power Super Foods, a premium 100% organic and local premium superfood brand.

Acquired carbon-neutral, vegan and cruelty-free beauty brand, Evodia Australia.

Cancer Council Australia becomes the number one suncare brand in the country.

Vitality’s role as the official supplier of sunscreen to Surfing Victoria is extended to include the Indigenous Surfing Program.

Became a certified Low CO2 business.

After a long focus on health food stores, epzen enters mass market retail. 

Vitality Brands sells the food portion of the business.

Cancer Council sunscreens are awarded Most Trusted sunscreen by Readers Digest for the 6th time.

Expanded epzen into a modern self-care brand, successfully growing the personal care category.

With great excitement, Vitality Brands formally acquired Tribe Skincare! A natural, result driven range of products made specifically for sensitive skin.

Adam Scott and Cancer Council partnered to launch the new Cancer Council Hydrating Sunscreen for Men SPF50+!

Vitality Brands has joined forces with leading NZ clean beauty business, Essano. This flagship brand is the #1 Natural Skincare brand in New Zealand and #2 Natural Skincare brand in Australia and plays in the haircare, skincare, air-care and personal care categories.