Our Commitment
Our Goals & Achievements
30M
Goal
In community contributions by 2026
$29.2M Contributed
85%
Goal
Annual team engagement score
79% achieved
100%
Achievement
Maintain annual audits on all supplier operational practices
100% achieved
100%
Goal
Carbon neutral by 2027
50% achieved
90%
Goal
Packaging componentry to be recyclable or reusable by 2026
Cancer Council & Epzen Achieved
People.
People.
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People.
We're better together
Common passions and a shared purpose drive our community. We know that with effective teamwork, any goal is possible.
At Vitality Brands, our measure of success comes from collaboration. We prize working together, rather than simply working more. We believe that fun is good for business, that respect is paramount and that accountability is the foundation of every great workplace.
We're all for sharing
To date, we’ve contributed over $20 million to local communities and social impact projects. These partnerships passionately inspire our team and are integral to our shared purpose.
The Vitality ‘Take a Break’ from MND program
Established in 2010, this program has helped improve the lives of Australian people and families living with Motor Neurone Disease (MND) by providing grants to spend on anything they consider important to their own, short term, wellbeing.
18-year partnership with Cancer Council Australia
For the last 18 years, Vitality has partnered with Cancer Council Australia and has now contributed over $23 million to CCA Charity, helping to fund research and care for Australian cancer patients and their families.
Giving back made simple with i=change
Epzen has partnered with i=change to give back to humanitarian projects through every online sale. The power lies in the hands of epzen customers; Shop as usual. Checkout. Choose where your donation goes. The projects epzen supports are: Clean our seas ad harbours, Protect a woman and Support a child to recover.
Surfing Victoria Indigenous SUP program
The Indigenous Stand Up Paddle Boarding (SUP) program is an introduction to surfing program run for indigenous youth across Victoria by Surfing Victoria. The program promotes skills, water safety and healthy habits underpinned by strong Aboriginal community leadership.
Practices
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We take sourcing seriously
Like you, we have high standards. From ingredients to packaging, we source with stringent standards and the highest level of regard and responsibility for all involved, balancing profits and purpose. Not only is it the right thing to do, it’s the right way to do business.
This includes ensuring the highest standards of ethical sourcing and product stewardship across all brands from our ingredients to packaging, along with a strong focus on energy reduction, carbon offsetting and waste minimisation.
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We're plant positive
We’re building a better future. So from supplier to shelf, we’re protecting the planet by committing to the use of sustainable ingredients.
epzen edit: It’s what’s inside that counts
What we put into our products: clean, naturally-good-for-you ingredients. What we leave out: the shady stuff. Because there are some ingredients that just don’t belong in products, or on our skin. For starters, we don’t use parabens, PEGs, sulphates and synthetic fragrances. And we get bonus points for being cruelty free, vegan, Australian made and owned. We wouldn’t have it any other way.
We like it sustainable
It’s not just what’s inside that counts – we’ve got high standards for our product packaging too. We’re committed to a collection of initiatives and forward-thinking bodies that prioritise sustainability in packaging too.
APCO
Since 2014, we’ve been working closely with the nation’s most respected packaging sustainability advisory body, the Australian Packaging Covenant Organisation, to help keep as much packaging waste out of landfill as possible. Read more on our progress here.
ARL Labelling
We have committed to rolling out the Australasian recycling label onto all our packaging. An on-pack initiative of Planet Ark, it seeks to reduce confusion about recycling. The initiative provides clear information to consumers on how to recycle each component of the packaging.
Reducing our carbon footprint
As our most important environmental initiative to date, we have partnered with the Carbon Reduction Institute, Australia’s most reliable and experienced carbon consulting company, to ensure credibility, transparency and guaranteed carbon reductions and offsets.
*Vitality Brands has been certified LowCO2 by the Carbon Reduction Institute (certification #LC385) as of 25 October 2019 under the NoCO2 Program and is in compliance with Program requirements and contractual obligations.
Vitality is proudly now certified 100%
Low CO2*
