With over 15 years spent in FMCG, Aden is a skilled professional with deep experience in commercial finance and in sales, planning, manufacturing, logistics and procurement.
Aden currently leads several departments at Vitality Brands (including commercial finance, FP&A, treasury, planning, IT, manufacturing, procurement, logistics, warehousing, quality, regulatory, and technical) where he drives projects from ideation to implementation. Known for his inclusive leadership style, Aden is dedicated to facilitating respect, trust, and collaboration – he loves bringing out the best in the individuals on his teams and empowering them to excel.
Beyond his professional achievements, Aden loves staying fit through his love for sports. He cherishes his role as a parent – it’s what brings joy to his life (and keeps him busy).