EpZen Launches Project Reconnect

How do you keep calm and carry on? One way to look after your mental wellbeing is to practice self-care: doing something that makes you feel good. Whether that’s visiting the beach to surf or swim in the soothing salt water, stretching your cares away in a yoga class, pouring your attention into a creative project, or talking to a counsellor, the intention is to shift your perspective, lift your mood and make you feel happier.      

EpZen is an Australian owned and made brand dedicated to promoting the wellbeing of Australians through its Magnesium aromatherapy body care range. EpZen provides a simple, affordable solution to encourage mental wellbeing through mindfulness and physical wellbeing through the benefits of magnesium and essential oils.  

But we want to do more. 

At EpZen, we believe strongly in the importance of creating time to reconnect to calm, especially following the turmoil of the Covid19 pandemic. With 86% of Australians reporting feeling stressed over the past 12 months and mental health issues like depression and anxiety being so prevalent in our country, we feel committed to helping restore balance.  

We’re achieving this through EpZen Project Reconnect: a program directly supporting those who champion wellbeing in their local communities. 

How it works  

Project Reconnect works with a range of trusted wellbeing mentors: people practicing in various wellbeing industries including health and fitness, mental health, creative education and many more.  

Project Reconnect provides monetary grants directly to these mentors, enabling them to easily extend their services to help more and more Australians foster their own mental wellbeing.  

We’re launching the project with two inspiring mentors from Surfing Victoria: Monica Fleming and Jordie Campbell. Monica works with women and girls, teaching them to surf and stand-up paddleboard (SUP) while Jordie runs surfing and SUP lessons with Indigenous youth. 

Both Monica and Jordie are embarking on a roadshow throughout Victoria over January 2021, aimed at introducing more people to the wellbeing benefits of surfing and SUP. Project Reconnect will help fund this initiative.  

“We are really excited to give participants across the state the opportunity to disconnect from their stressors in life and get in touch with nature and physical activity through out programs. There’s something very unique the way bodies of water have the ability to give people calm.”

Monica Fleming, Program Development Coordinator, Surfing Victoria

“Partnering with EpZen has really allowed our January programs to expand on what we can deliver across the state of Victoria meaning a greater number of Indigenous community members are able to participate in Surfing and Stand Up Paddle boarding. As an organisation, it’s really important for us to align with others that share the same values as EpZen does to ensure the best possible experience for everyone involved.”

Jordie Campbell, Indigenous Aquatics Manager, Surfing Victoria

As Project Reconnect progresses, it will support the work of a range of mentors from various fields, all of whom are helping Australians reconnect to calm in different ways.  

“We believe that ‘reconnecting’ means different things to different people,” says project spokesperson Maria Grice. “Whatever activity we feel helps people reconnect to themselves, their community, their passion, and gives them a sense of mindfulness, peace and happiness will be considered.”  

The EpZen team will also inspire others to prioritise their mental wellbeing by sharing the stories of the mentors’ work, along with the stories of those they’ve helped, across its media channels.  

Sales of all EpZen products will fund this important initiative. So, in purchasing EpZen, you’re not only contributing to your own wellbeing, you’ll also be helping others in your local community do just the same. 

To follow the progress of Project Reconnect and learn more about EpZen, please visit: epzen.com.au 

To learn more about Surfing Victoria, visit surfingvic.com 

Project Reconnect is backed by EpZen parent company Vitality Brands. As an organisation with a long heritage of leaving a positive social legacy, Vitality is focused on supporting important causes through sales of its wellbeing brands. This is encapsulated in the Vitality promise:

We will offer products that help people feel healthier and happier. Whilst doing this, we will behave ethically, respect the planet, and share our profits to leave a positive social legacy.

In 2020, Vitality was proud to make the GoodCompany Top 30 Best Workplaces to Give Back 2020 list in recognition of its social impact initiatives.  

“We have always known that Vitality is a great place to work and this is in part due to our commitment to creating a positive social legacy together,” says Vitality Brands Social Impact Manager Hayley Wright. “The addition of Project Reconnect to our Social Impact program is another way Vitality is influencing lives in positive ways. We look forward to sharing our progress.” 

Cancer Council Sunscreen: UV radiation and skin damage

The sun’s ultraviolet (UV) radiation is the major cause of skin cancer. UV damage also causes sunburn, tanning, premature ageing and eye damage. The good news is you can prevent damage – and skin cancer – by being SunSmart. Australia has one of the highest rates of skin cancer in the world. Cancer Council has a wide range of sun protection products, specifically designed to protect Australians from our harsh climate. This includes apparel, sunscreen, sunglasses, hats and shade options. Premature ageing (alongside skin cancer) is one of the main effects of inadequate sun protection amongst Australians. For this reason, it is exceedingly important to ensure that when UV levels are three and above, the 5 measures of sun protection are used.

Premature ageing may appear as

  • Wrinkles (loss of elasticity),
  • skin sagging,
  • yellowish discolouration,
  • brown patches,
  • blotchiness,
  • sunspots,
  • and roughness.

Up to 80% of premature ageing, fine lines and wrinkles is due to sun exposure. Premature ageing is especially visible around the eyes, as the skin is much thinner in comparison to the rest of the body. Tanning without burning can cause skin damage and premature ageing. Ultimately, overexposure to UV radiation can lead to skin cancer.

In relation to sunscreen:

  • UV radiation is made up of three wavelengths – UVA, UVB and UVC. UVA and UVB can reach the earth’s surface and can contribute to skin damage and premature ageing.
  • UVA penetrates deeply into the skin (the dermis) causing genetic damage to cells, photo-ageing (wrinkling, pigmentation, blotchiness etc) and immune-suppression. UVB is what causes sunburn.
  • A sunscreen labelled broad-spectrum should be used, as this will filter out both types of UV. When applied properly, sunscreen protects the skin against UV damage including sunburn and tanning. Sunscreen use is also protective against sunspots and premature ageing.

We made the Best Workplaces to Give Back List (again!) in 2021

We are a company that is driven by our purpose of creating a company of sustainable financial value and positive social worth. So, we’ve known for quite a while that Vitality is a great place to work! We are committed to our Values (check out Life at Vitality) and to together creating a positive social legacy through our work.

Vitality has again been recognised by GoodCompany as being one of the best workplaces in Australia to give back! 

We have been recognised for the partnerships, projects and policies through which we support our communities and the environment, such as:

  • Our community sponsorships and social impact initiatives,
  • The range of staff and community engagement activities like volunteering, fundraising and donation matching, and
  • Our comprehensive sustainability-related policies, roadmaps and pledges!

You can read more about our Social Impact program here.

This has been a team effort across the whole business to bring our Purpose, Promise and Social Impact intentions to life! Well done, Team Vitality.

We’re also in good company! Check out the others who made the List: www.bestplacetogiveback.com.au/winners/2021

GoodCompany is the proud sponsor of Australia’s Best Workplaces to Give Back Award. Founded in 2000, GoodCompany is the Australia’s largest unified Workplace Giving, Volunteering, Fundraising and Rewards Software Platform. Trusted by Australia’s leading companies to empower their staff to volunteer, donate and fundraise with the favorite charities, GoodCompany has helped over 80,000 donors to donate over $19 million in cash and 200,000 hours of volunteering across 1800 charities.